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HOW IT WORKS

How we structure market entry and development.

Our work connects business understanding, strategy, commercial execution and oversight. Decisions advance based on evidence and delivery capacity.

Start an assessment

PREPARE

Prepare for entry.

The assessment organizes what we know and what needs validation.

01

Assess

Deliverable: a summary of the business, solution, objectives, evidence and information gaps. CivilTalks leads the analysis; the business validates the information.

02

Design

Deliverable: value proposition, buyer profile, pricing and channel assumptions, entry criteria and action plan.

03

Access

Deliverable: account, channel and stakeholder priorities with outreach criteria.

Progress depends on alignment between the opportunity, delivery capacity and available resources.

DEVELOP

Execute and oversee.

01

Operate

Organize outreach, commercial ownership and opportunity records within the contract.

02

Progress negotiations

Follow up on meetings, proposals, objections and negotiations. Pricing, concessions and commitments follow the company’s approval process.

03

Learn

Review actions, market responses, forecasts and priorities for the next cycle.

Reporting brings together completed actions, opportunities, outstanding items and decisions required.

NEXT STEP

Introduce your business and the market you want to develop.

Builder BO gathers the inputs needed to assess fit and define the appropriate scope.