LATAM MARKETS

Choosing the market is part of the strategy.

Latin America comprises markets with different buyers, channels, requirements and costs. We assess these conditions against your solution and business capacity.

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DATA AND CONTEXT

Historical evidence on export continuity.

F01

Across seven countries studied by ECLAC, fewer than half of small and medium-sized businesses remained exporters after the first year. By the fifth, the share ranged from 5.7% to 24%.

For an entry decision, the finding shifts attention from launch to continuity: channels, pricing, delivery and commercial presence must hold after the first sale.

Source: Park, Urmeneta and Mulder — ECLAC, El desempeño de empresas exportadoras según su tamaño
Published: 2019 · Table 11, page 30
Data period: Averages for 2006–2012

Historical data on small and medium-sized exporters in seven countries; it is not a business-failure rate, excludes Brazil and does not represent large companies or the construction sector.

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The data covers export continuity in Chile, Colombia, Costa Rica, Ecuador, El Salvador, Mexico and Uruguay. Go-to-market strategy, delivery capacity and oversight must be assessed for each business and market.

ENTRY DECISION

From economic signals to an entry decision.

The assessment combines demand, competition, pricing, buyer access, logistics, requirements and support.

Entry conditions

What needs to be demonstrated, adapted or structured before approaching the market.

Progress criteria

A recommendation may be to deepen research, validate with local stakeholders, prepare a pilot or postpone investment.

CivilTalks’ stated experience includes Brazil, Colombia and the Dominican Republic. Other markets are assessed for each project.

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Which market makes sense for your business?

Share your solution, delivery conditions and expansion objectives.

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