Professional overlooking a construction site and a Latin American city at sunrise.

CONSTRUCTION · LATIN AMERICA

Your entry into Latin America’s construction market.

CivilTalks connects strategy and commercial execution for businesses offering services, products, technologies and building systems. We understand your solution, adapt its value proposition to the local market and structure a path to develop the operation.

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ENTRY DECISION

Market understanding

Buyers, channels, competitors and local requirements.

Commercial execution

Positioning, outreach, account development and follow-up.

Operational oversight

Responsibilities, records, indicators and review of actions.

ENTRY DECISION

A strong solution needs to make sense in its target market.

An entry decision requires understanding who buys, what needs to be demonstrated and how delivery will be sustained.

Demand

Who faces the problem your business solves, and how do they make purchasing decisions?

Viability

Do pricing, margins, logistics, requirements and support allow you to compete?

Continuity

Who manages opportunities and follows through on the actions required?

COMMERCIAL ROLE

An extension of your commercial leadership.

CivilTalks structures positioning, go-to-market strategy, priority buyers, the value proposition, pricing, channels and sales routines. Within the agreed scope, we coordinate local execution and support business development alongside your team.

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FIELD EXPERIENCE

INTERNATIONAL EXPERIENCE

Market knowledge applied to execution.

CivilTalks supports market entry and international expansion through field experience, relationships and commercial development, organized into a method with context and ongoing oversight.

01
Brazil
Relationships with industry, construction and their purchasing processes.
02
Colombia
Experience in commercial development and local market relationships.
03
Dominican Republic
Experience connecting solutions, partners and construction opportunities.

METHOD

Six stages to structure and develop a market.

Each stage organizes a decision, an owner and the information needed to move forward.

View deliverables and responsibilities

01
Assess
Understand the business, solution, objectives and entry conditions.
02
Design
Define the value proposition, buyers, pricing, channels and action plan.
03
Access
Prioritize relevant accounts, partners and stakeholders.
04
Operate
Manage outreach, relationships and commercial routines.
05
Progress negotiations
Follow up on proposals, objections and negotiations.
06
Learn
Review results, assumptions and priorities.

TWO PERSPECTIVES

Two sides of the same market decision.

Businesses offering solutions

For manufacturers and businesses offering services, products, technologies and building systems that are considering entering or growing in Latin America.

Develop a market02

Businesses sourcing solutions

For contractors, property developers and buyers assessing solutions for a specific requirement.

Share a requirement

LATAM MARKETS

Latin America offers different opportunities in each market.

The choice depends on your business: application, buyers, channels, costs, requirements and delivery capacity.

Starting to export does not guarantee staying power. Across the seven countries studied by ECLAC, fewer than half of small and medium-sized businesses were still exporting after the first year; by the fifth, the share ranged from 5.7% to 24%.Park, Urmeneta and Mulder (ECLAC, 2019), Table 11, page 30; averages for 2006–2012. This is a historical sample: it excludes Brazil, is not a business-failure rate, and does not represent large companies or the construction sector specifically.Read the source

Explore criteria and sources

Demand and application

Competition and pricing

Channels and decision-makers

Logistics and support

Requirements and evidence

Conditions for entry

SOLUTIONS

From assessment to commercial execution.

Opportunity assessment

Organizing context and assessing initial commercial fit.

Revenue architecture

Buyers, proposition, pricing, channels, go-to-market strategy and commercial process.

Commercial execution and market development

Commercial operations, opportunity follow-up and review of priorities.

The scope, team and terms of each engagement are defined after the assessment.

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CIVILTALKS APP · IN DEVELOPMENT

Follow the development of your operation.

CivilTalks App is being developed to bring business oversight, opportunities and communication with the team into one environment. The aim is to give clients an organized view of what has happened, what is planned and which decisions need attention.

Indicators and milestones — in development
Opportunities — in development; offers and imports — planned
Commercial forecasts and projections — planned
Questions, documents and new products — in development

Features and integrations will be introduced in stages.
Versions for iOS and Android are planned.

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OPERATIONAL INTELLIGENCE

AI with context, method and control.

Documented meetings, decisions and processes provide context for each operation. In the application under development, artificial intelligence is intended to support access to and organization of this information, with access permissions, identified sources and human validation.

Each client’s data requires appropriate handling and authorized access.

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BUILDER BUSINESS OPPORTUNITY

Start with the right assessment.

Builder BO organizes the essential information for CivilTalks’ initial assessment. These inputs help us evaluate market potential, margins, commercial fit and the operation needed to develop the business in the selected market.

Start Builder BO

01
Internationalization readiness
02
Solution and market
03
Viability and operations
04
Review and submit

NEXT DECISION

Choose the next market based on genuine commercial fit.

The decision to move forward must bring together commercial opportunity, internal capacity and real operating conditions. CivilTalks structures that assessment around clear criteria.

INITIAL ASSESSMENT · 01

Three inputs for an initial assessment.

Priority solution, market of interest and commercial objective. With that context, the team can indicate whether there is a basis to proceed and what the next step should be.

Request a market assessment